About Us

As a dentist, my hair was up before my gloves were even on. Between patients, between appointments, between everything — it had to stay out of the way, all day, every day. But every claw clip I tried either slipped out by lunch or just didn't hold enough hair to begin with. I wanted something dental-themed, something that actually worked, and something cute enough that I'd reach for it every single morning. I couldn't find it anywhere.

So I decided to create it myself.

What started as a simple idea turned into a full design journey. I wanted a clip that wasn't just cute, but one that worked hard — just like we do. After testing different materials, shapes, and sizes, we landed on a custom design with extra-long claws to hold more hair, more comfortably, all day long.

Now, I get to share that creation with you — a collection of high-quality, thoughtfully designed hair accessories and dental-themed merch made for the amazing humans who make the dental world go round.

Before this site existed, we spent three years building on Etsy — earning Star Seller status, a 5.0 rating across 497+ reviews, and 3,200+ orders shipped to people just like you. That track record is what made this site possible. — you're welcome to check out our shop history and original reviews here.

Pricing and discounts will always be more favorable on our website.

Whether you're a hygienist, assistant, dentist, dental staff or student — this is for you.

I still reach for one of these every single morning before my first patient. I hope it becomes part of your routine too.